Repricer
Rules that know where the floor is.
Compete for the Featured Offer (formerly Buy Box) with strategies you define, and never sell below the break-even Adzonia computes from your own cost of goods, fees and shipping.
Strategy wizard
Five choices, one strategy.
A strategy is set up in five steps and applied to as many listings as you like.
- Step 1
Products
Pick listings by search, ASIN or a saved filter. One strategy can cover a few SKUs or the whole catalog.
- Step 2
Competitors
Choose who counts: all offers, FBA only, or specific sellers, with a condition and fulfilment filter.
- Step 3
Rules
Undercut by an amount or a percentage, match, or hold above; different rules when you own the Featured Offer and when you do not.
- Step 4
Floor and ceiling
Break-even floor from Profit, plus optional minimum and maximum prices per listing.
- Step 5
Schedule
Run continuously on price signals, or only inside the hours you choose. Start in preview.
Break-even floor
The floor comes from your ledger, not a guess.
For every SKU the floor is selling price minus Amazon fees, the FIFO cost of the units you are actually selling, shipping and tax. When cost of goods is missing, the strategy tells you the floor is unknown and holds the last safe price instead of inventing one.
See how Profit computes itSignals
React in minutes, with the reason attached.
Adzonia subscribes to price-change notifications for your listings. When a competitor moves, the strategy re-evaluates within minutes, sends the new price through the Selling Partner API and writes the competitor move, the rule and the floor check into the change log.
- Today 09:14garden hose 50ft bid $0.84 → $0.97Autopilot · ACOS 18% under 24% target
Undo - Today 09:14expandable hose bid $1.12 → $0.90Autopilot · above break-even CPC $0.95
Undo - YesterdayB0EXAMPLE12 price $19.90 → $19.20Repricer · competitor −$0.70, floor $18.40
Undo - Mon"hose reel wall" added as negativeHarvest · 41 clicks, 0 orders
Undo
What is covered
Built for how sellers actually price.
FBA and FBM listings with separate competitor sets and fulfilment-aware floors. Featured Offer factors shown next to each listing: price, fulfilment, stock and account health, so you know when price alone will not win. Minimum and maximum price per listing on top of the break-even floor. Schedules for when a strategy runs, and a pause per store. History of every price with its rule, the competitor price at the time and the floor that applied.
Questions
Repricer questions
Will the repricer ever sell below my cost?
Not when cost of goods is on file: the break-even floor is a hard stop. Without cost of goods the strategy reports the floor as unknown and does not go below your manual minimum price.
How fast does it react to competitors?
Adzonia receives price-change notifications from Amazon and re-evaluates affected listings within minutes. The exact delay depends on the notification and the Selling Partner API, and is shown per change in the log.
Can I try a strategy without changing prices?
Yes. Every strategy starts in preview: you see the price it would set for each listing and why, and switch it to live when you are ready.
Price with the floor in view.
Connect a store, add cost of goods, and watch your first strategy propose prices in preview.
No card required · Cancel anytime