Ads · Sponsored Products

Bids that target margin, previewed before they run.

Set a goal in ACOS, ROAS, TACOS or profit margin and a risk level. Adzonia proposes bids under a break-even ceiling, harvests converting search terms, negates waste, and keeps every change reversible for 14 days.

Autopilot · 7-day previewPreview
TargetNowProposedWhy
garden hose 50ft$0.84$0.97ACOS under target
expandable hose$1.12$0.90Above break-even CPC
hose nozzle$0.55$0.55Too few clicks
B0EXAMPLE12 (auto)$0.62$0.68Margin target met
Every proposal carries its reason. Nothing changes until you switch the profile to live.

Dashboard

Paid versus total, and the profit that is left after ads.

One strip that does not move: paid sales against total sales, ACOS next to real TACOS from your order ledger, advertising cost against profit after ads, and an account health score out of 100 with the actions behind it.

Account health2 actions
91/100
  • Good Paid sales 31% of total · TACOS 6.4%
  • Good No campaign over budget in 30 days
  • Act 3 targets above break-even CPC for 14 days
  • Act 12 search terms ready to harvest

Autopilot

A goal and a risk level. The rest is previewed.

Choose ACOS, ROAS, TACOS or profit margin as the target. Pick Cautious, Moderate or Dynamic to set how far a bid may move per day and how many clicks it needs first. When cost of goods is known, every bid also respects a break-even ceiling. New profiles watch in preview for seven days.

Harvest & negate

Winners move up, waste gets negated.

Search terms that convert are promoted to exact and phrase targets at a bid you control; terms with clicks and no orders are added as negatives at the ad group or campaign level. A whitelist protects the terms you never want touched.

Change logUndo window 14 days
  • Today 09:14garden hose 50ft bid $0.84 → $0.97Autopilot · ACOS 18% under 24% target Undo
  • Today 09:14expandable hose bid $1.12 → $0.90Autopilot · above break-even CPC $0.95 Undo
  • YesterdayB0EXAMPLE12 price $19.90 → $19.20Repricer · competitor −$0.70, floor $18.40 Undo
  • Mon"hose reel wall" added as negativeHarvest · 41 clicks, 0 orders Undo

Also included

The tools around the autopilot.

  • Campaign creator with templates, a matrix of match types and budgets, a suggested starting bid from your break-even, and campaigns created paused by default.
  • Change log and undo for every bid, budget, negative and harvest, reversible for 14 days.
  • Kill switch per store that stops a running pass immediately.
  • Daily AI briefing that reads your numbers and lists what changed and what to look at, in plain language.
  • Analytics grid at campaign, ad group, target and search-term level with inline bid editing.

Questions

Ads questions

How is TACOS calculated?

Advertising cost divided by total sales from your order ledger for the same period, not just attributed ad sales. The attribution window is a store setting, 14 days by default.

What happens if I turn the autopilot off?

Switching a profile to paused or using the store kill switch stops all automation immediately. Existing bids stay where they are, and anything changed in the last 14 days can still be undone.

Do I need cost of goods for the autopilot?

No. ACOS, ROAS and TACOS targets work without it. The profit-margin target and the break-even ceiling need cost of goods on file in Profit.

Let the ads follow the margin.

Connect your advertising account, set a target, and read the first week of proposals before a single bid changes.

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